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julia danis
OLD SPICE CASE STUDY
"Moms and Sons Agree, It Practically Smells Itself"
Overview
This case study looked into Old Spice's "Moms and Sons Agree, It Practically Smells Itself" campaign and included company background, consumer benefits, evolution of the Old Spice brand, demographics, geo-demographics, psychological profile, need vs. want view of brand, competition, campaign needs vs purposes, target market, approach mix, and campaign uniqueness & memorability analysis.
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